Brand Personality - Hotel Matchmaker  

Brand Personality - Hotel Matchmaker  

Comparison

Comparison

  • PersonaBranding for hotels
  • matching travelers by personality
  • with nuclear speed and precision
  • PersonaBranding for hotels
  • matching travelers by personality
  • with nuclear speed and precision

Copyright © 2017. PersonaHolidays

Copyright © 2017. PersonaHolidays

seen on:

seen on:

Y

Y

N

N

Persona Branding

Persona Branding

Inference Engine

Inference Engine

Nuclear Search

Nuclear Search

No

Quiz

No

Quiz

PERSONAHOLIDAYS

Full set of options -First inference engine, 1999. Leaders in Brand Personality. First Hotel Matchmaker

PERSONAHOLIDAYS

Full set of options -First inference engine, 1999. Leaders in Brand Personality. First Hotel Matchmaker

Y

Y

Y

Y

Y

Y

Y

Y

N

N

N

N

NA

NA

N

N

N

N

N

N

N

N

N

N

N

N

N

N

N

N

SEARCH

Keyword search for brands, location features & amenities

SEARCH

Keyword search for brands, location features & amenities

TRAITIFY

Travelers must do visual personality assessment test.  The test uncovers traits and types based on Freud's psychodynamic vocation, personality and behavior theory

TRAITIFY

Travelers must do visual personality assessment test.  The test uncovers traits and types based on Freud's psychodynamic vocation, personality and behavior theory

TRAVELSIFY

Travelsify allows travelers to select moods from preselected options. This can get a bit overwhelming without the use of an inference engine

TRAVELSIFY

Travelsify allows travelers to select moods from preselected options. This can get a bit overwhelming without the use of an inference engine

Choose

Moods

Choose

Moods

Y

Y

N

N

Y

Y

Y

Y

N

N

Brand

Psychology

Brand

Psychology

Y

Y

NA

NA

PersonaHolidays

PersonaHolidays

N

N

Travel Persona

Travel Persona

Y

Y

NA

NA

Y

Y

N

N

Archetypes

Archetypes

Y

Y

NA

NA

Y

Y

N

N

Archetypes

Archetypes are used in Persona, especially to define the brand and in generating the first level of correlation to a travel persona. Archetypes are predominant in Traitify's assessments of travelers. Travelsify uses moods, which are closer to Persona matchwords and travel personas. Travelers may find properties by choosing the moods. Persona offers freedom and flexibility, allowing travel to choose what is natural to them, using psychology and branding to create the correlations.

Archetypes

Archetypes are used in Persona, especially to define the brand and in generating the first level of correlation to a travel persona. Archetypes are predominant in Traitify's assessments of travelers. Travelsify uses moods, which are closer to Persona matchwords and travel personas. Travelers may find properties by choosing the moods. Persona offers freedom and flexibility, allowing travel to choose what is natural to them, using psychology and branding to create the correlations.

Travel Persona 

The Travel Persona derives some of its characteristics from the archetypes but it is distinctive and conditioned by words that are travel-related. In Sally Hogshead's archetypes there are several variants of Connoisseur - like the Avant Garde and the Blue Chip. In PersonaHolidays any archetype, from the Artisan to the Scholar, could be a Connoisseur. PersonaHolidays takes cues from travels' interactions to build their true persona. Hotels are classified using the Sally Hogshead Brand assessment in addition to the Travel Persona assessment.  The databases of the two are constantly evaluated for correlation, to fine tune the initial classification. 

Traitify uses an archetype analysis as their personas. Travel must complete a test. The personas are fixed and can't be amended as in the RealHolidays Persona example. Travelsify allows users to choose words without displaying any persona. 

Travel Persona 

The Travel Persona derives some of its characteristics from the archetypes but it is distinctive and conditioned by words that are travel-related. In Sally Hogshead's archetypes there are several variants of Connoisseur - like the Avant Garde and the Blue Chip. In PersonaHolidays any archetype, from the Artisan to the Scholar, could be a Connoisseur. PersonaHolidays takes cues from travels' interactions to build their true persona. Hotels are classified using the Sally Hogshead Brand assessment in addition to the Travel Persona assessment.  The databases of the two are constantly evaluated for correlation, to fine tune the initial classification. 

Traitify uses an archetype analysis as their personas. Travel must complete a test. The personas are fixed and can't be amended as in the RealHolidays Persona example. Travelsify allows users to choose words without displaying any persona. 

Brand Psychology

Sally Hogshead is an acclaimed marketing and branding authority. She has identified 49 archetypes based on how brands communicate. She is the only one that is fully brand-focused. 

Traitify's methodology defines how people think and groups people by traits and types.  PersonaHolidays create a personality for the brand as noted above and conditioned for travel. It does not require an assessment of the traveler. Travelers are assessed by the inference engine.   Travelsify's focus is on travel moods or emotional preferences. It allows travelers to look for options based on the moods it presents. Its drawback is that people often do not have a clear idea of moods, which become apparent in PersonaHolidays as inferred by their behavior. In PersonaHolidays all options are available.

Brand Psychology

Sally Hogshead is an acclaimed marketing and branding authority. She has identified 49 archetypes based on how brands communicate. She is the only one that is fully brand-focused. 

Traitify's methodology defines how people think and groups people by traits and types.  PersonaHolidays create a personality for the brand as noted above and conditioned for travel. It does not require an assessment of the traveler. Travelers are assessed by the inference engine.   Travelsify's focus is on travel moods or emotional preferences. It allows travelers to look for options based on the moods it presents. Its drawback is that people often do not have a clear idea of moods, which become apparent in PersonaHolidays as inferred by their behavior. In PersonaHolidays all options are available.

Choose Moods

In PersonaHolidays travelers can choose a persona, create their own or just act normally and have the system infer who they are from what they do. It is the only one that offers all options. 

In Travelsify travelers choose moods. In Traitify traveler take a test that assigns moods. In PersonaHoliday the system infers their mood and personality and also allows them to choose and discover their persona. It uses engaging interactive options that respond immediately and echo results with every click.

Choose Moods

In PersonaHolidays travelers can choose a persona, create their own or just act normally and have the system infer who they are from what they do. It is the only one that offers all options. 

In Travelsify travelers choose moods. In Traitify traveler take a test that assigns moods. In PersonaHoliday the system infers their mood and personality and also allows them to choose and discover their persona. It uses engaging interactive options that respond immediately and echo results with every click.

Nuclear Search

This technology is not used in any hotel search or booking site that we know of. Nuclear hotel search, pairing with its instant visualization, is a new breed of generic algorithms used in chemical and nuclear engineering where the parts are dynamic, evolving and exponential! It was developed and adapted for Persona by Kathy-Lynn Ward. It provides instant filtering and interactive visualization, matching and pairing components with numerous variable and traits. - video of search in action >>>

Nuclear Search

This technology is not used in any hotel search or booking site that we know of. Nuclear hotel search, pairing with its instant visualization, is a new breed of generic algorithms used in chemical and nuclear engineering where the parts are dynamic, evolving and exponential! It was developed and adapted for Persona by Kathy-Lynn Ward. It provides instant filtering and interactive visualization, matching and pairing components with numerous variable and traits. - video of search in action >>>

Persona  Branding

Sally Hogshead wrote the book on personality branding. PersonaHolidays has integrated HowToFascinate brand assessments into its AI systems. It is correlating archetypes with personas using big data inferences. Hotels that are set up on the system are guided in how to apply the brand assessment related to travel and to validate the correlations created by the system. 

Persona  Branding

Sally Hogshead wrote the book on personality branding. PersonaHolidays has integrated HowToFascinate brand assessments into its AI systems. It is correlating archetypes with personas using big data inferences. Hotels that are set up on the system are guided in how to apply the brand assessment related to travel and to validate the correlations created by the system. 

Inference Engine

The Persona Inference engine was inherited from RealHolidays which pioneered dynamic packaging and the inference engine in 1999.  Over the years it developed a database of correlations and inferences that are tabulated and evaluated with everything that users select, click, choose and discards. The system calculates the inference score from all interactions, measuring the significance of each parameter and consistency of each trait, type and emotional indicator.

Inference Engine

The Persona Inference engine was inherited from RealHolidays which pioneered dynamic packaging and the inference engine in 1999.  Over the years it developed a database of correlations and inferences that are tabulated and evaluated with everything that users select, click, choose and discards. The system calculates the inference score from all interactions, measuring the significance of each parameter and consistency of each trait, type and emotional indicator.

No Quiz

In PersonaHolidays there is no need for travelers to undergo any assessment or quiz.  Many travelers will not care to do this. Instead we engage them with interactive systems that give immediate results while building their travel persona. It is an organic and natural process that assesses interests without being obtrusive or requiring additional steps.  

Traitify requires travelers to complete a visual quiz. Travelsify requires them to select moods.

No Quiz

In PersonaHolidays there is no need for travelers to undergo any assessment or quiz.  Many travelers will not care to do this. Instead we engage them with interactive systems that give immediate results while building their travel persona. It is an organic and natural process that assesses interests without being obtrusive or requiring additional steps.  

Traitify requires travelers to complete a visual quiz. Travelsify requires them to select moods.

Get Information on licensing and partnering with PersonaHolidays 

Get Information on licensing and partnering with PersonaHolidays 

Visual

Visual

Y

Y

NA

NA

N

N

Visual Bookings Technology

PersonaHolidays is a visual bookings technology. Every click instantly results in a visual matrix. In Persona-dreamtime, travelers choose images are interpreted by the inference engine to pair them up with matching personality experiences. Similarly, Traitify provides an image-based analysis but requires travel complete an assessment. Travelsify is essentially word-based.

Visual Bookings Technology

PersonaHolidays is a visual bookings technology. Every click instantly results in a visual matrix. In Persona-dreamtime, travelers choose images are interpreted by the inference engine to pair them up with matching personality experiences. Similarly, Traitify provides an image-based analysis but requires travel complete an assessment. Travelsify is essentially word-based.

Example of PersonaHolidays channel for  Barbados which could be your destination

Example of PersonaHolidays channel for  Barbados which could be your destination

Get Information on licensing and partnering with PersonaHolidays 

Get Information on licensing and partnering with PersonaHolidays 

Example of PersonaHolidays channel for  Barbados which could be your destination

Example of PersonaHolidays channel for  Barbados which could be your destination

The Matchmaker Engine for Travel 

The Matchmaker Engine for Travel